Bay Bridge bound

This blog is actually a great idea! A great place to record all the odd UI things I see every day.

The map above is a portion of my weekly trek from Washington DC to Wilmington DE. Most notable is a wide red line labeled "50" running across a little strip of land.

Sometime, not too long ago, a series of highway signs appeared, on Rt. 50 westbound telling drivers, "Bay Bridge bound? 50 is best!" I didn't count, but there are probably 5 or 6 of these things. Huge signs, costing ??? Lots.

As is obvious from the map, 50 is not only best, it is, actually, the ONLY way to get over the Bay Bridge.

We puzzle continually over the motivation for these expensive and seemingly inane signs. They ALMOST make me want to look for ANOTHER way over the bridge. (But I know better.)

Ideas?